Brand kit

The Ferm mark, as we use it.

Logos, color, and type for press, partners, and anyone representing Ferm in public. Use the files as they are. Do not redraw them.

Logos

Icon and wordmark, light and dark.

The F is the product mark. The wordmark is for documents, decks, and anything that needs the name spelled out.

Icon on light
Charcoal F on cream, the default mark in the nav and footer.
PNG SVG
Icon on dark
Cream F on charcoal, for dark surfaces and the #121212 cards.
PNG SVG
Wordmark on light
Full Ferm lockup for light documents, decks, and invoices.
PNG
Wordmark on dark
Full Ferm lockup for dark slides and social covers.
PNG

Color

These are the light-mode values. Accents stay the same in dark mode. Neutrals invert. Large fills should use the washed pair, not the full accent.

Surfaces

Ink

Accents

Type

Three families, three jobs. Do not mix them across those jobs.

Headlines
Geist Sans
Your edge, our capital.
Weight 600, tracking about -0.03em. Display titles only, never body copy.
Body and UI
Satoshi
Pass an evaluation. Trade our capital. Keep the upside.
Product labels stay 12px, weight 550, sentence case. No tracking on those quiet nouns.
Prices and PnL
Geist Mono
$50,000 +1.24% 2.40×
Live numbers only: balances, sizes, fills. Column headers stay Satoshi.

Usage

Ferm reads as print, not neon. If a treatment needs a glow, a gradient, or a stretched mark, it is not Ferm.

Do not

Get funded

Pass an evaluation, get funded, and keep up to 90% of the upside.

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